課程資訊
課程名稱
賽局理論與商業決策
Game Theory and Business 
開課學期
109-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
馮勃翰 
課號
GMBA7130 
課程識別碼
749EM1490 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
第2,3,4,5,7,8,9,10 週
 
上課地點
 
備註
本課程以英語授課。密集課程。上課日期及時間請詳見GMBA官網
限GMBA班學位生
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1092GMBA7130 
課程簡介影片
 
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課程概述

Week 1
What is Game Theory?
Judo Strategy

Week 2
Understanding the Rules
Being Dominant & Being Dominated

Week 3
Prisoner’s Dilemma
Archetypal Strategic Situations

Week 4
The Strategy of Uncertainty
Inducing Cooperation

Week 5
Commitment & Strategic Moves
Incentive Pay

Week 6
Signaling and Screening

Week 7
Bidding in Auctions
Auction Design

Week 8
Final Project Presentations 

課程目標
 
課程要求
 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
3/06  Topic 1: Fundamental Principles of Game Theory
What is a Game? | What is Game Theory? | Judo Strategy | Case: Honest Tea | Prisoners' Dilemma | Dominance | Assurance Game | Change the Game  
Week 2
3/13  Topic 2: Look Forward, Reason Back
Backward Induction | Rights of First Refusal | Case: Coors in the 1970s | Case: NutraSweet | Strategic Moves | Commitment | Case: Stickk.com 
Week 3
3/20  Topic 3: Social Dilemmas
Best Response | Mutually Best Responses | Experiment: Selfish Landlords | Self-enforcing Agreements | Chicken Game | Coordination Game | Focal Point | Battle of the Sexes | Cournot Competition | First-mover Advantage | Timing in Games
 
Week 4
3/27  Topic 4: The Strategy of Uncertainty
Experiment: Pricing on the Internet | Mixed Strategies | Wimbledon | Bertrand Paradox | Bertrand vs. Cournot | Product Differentiation | All-pay Auctions | Prisoners' Dilemma Tournament 
Week 5
4/10  Topic 5: Coordination and Cooperation
Tacit Coordination | Carrot-and-stick Strategy | Prisoners’ Dilemma Tournament Debrief | Tit-for-tat Strategy | Coordination in Practice | Case: GE vs. Westinghouse | Wars of Attrition | Case: Hold or Fold 
Week 6
4/17  Topic 6: Information Economics
Experiment: The Value of Education | Signaling in Theory | Adverse Selection | Determining Credible Signals | Assessing Signals | Screening | Winner's Curse
 
Week 7
4/24  Topic 7: Auctions
Experiment: A Problem of Resource Allocation | Venture Capital Financing | Experiment: Spectrum Auctions | Auction Formats | Optimal Bidding in Auctions | Auction Design 
Week 8
5/01  Final Project Presentations